This project presented an exciting opportunity for me to assist a local business with five years of experience in rebranding and reconstructing its website. The primary goal was to enhance customer retention and increase conversion rates by creating an informative and user-friendly platform. I aimed to facilitate easy access to services and appointment scheduling for patients, striking a balance between providing useful information and avoiding overwhelming the visitors.

The logo design phase posed a significant challenge, requiring multiple sketches to find the design that effectively conveyed the brand values and ensured memorability. By prioritizing the needs of both users and the business, I successfully completed the project. Looking ahead, I am eager to tackle future projects that involve designing patient profiles, enabling users to update personal information, insurance details, and conveniently schedule appointments based on their previous visits.